What is Affinity Scheme?

Curated protection solutions catering to the financial needs of the members of your group for a healthy and long-lasting relationship.

ABSLI’s innovative affinity schemes are targeted to meet the financial protection needs of affinity groups that share a common interest. Industry bodies, dealer associations and non-employer employee groups fall under its ambit.

Why Opt for Affinity Insurance Scheme?

With protection as the pillar, affinity schemes help your group/business grow and help create benefit for membership recruitment. ABSLI excels at creating customised insurance plans providing the best-suited solution for your members. Creating innovative digital solutions, we are capable of serving groups of all shapes and sizes.

  • Fosters a strong and enduring association
  • Reflects your commitment in bettering lives of your members
  • Consolidates your position among peers
  • Boosts member loyalty and stickiness, acting as a customer acquisition tool

Our Affinity Scheme Products

ABSLI Group Protection Solution

Assures financial protection to the beneficiary of the concerned group member in the event of death. 360-degree protection to the dependents of the group members

A comprehensive protection solution
  • Creating uniform and variable cover for members across the group
  • Cost-effective and essential partner engagement tool
  • 360-degree protection to the dependents of the group members

ABSLI Group Income Replacement

An innovative product that guarantees monthly income in case diagnosed with specified critical illness or total and permanent disability.

A prudent income replacement offering
  • Flexibility of choosing the cover
  • Enhance retention of channel partners
  • Securing income and ensuring essential needs are met with utmost ease

ABSLI Pradhan Mantri Jeevan Jyoti Bima Yojana

Protect your bank’s savings account holders with a trusted protection solution

A non-linked, non-participating, annually renewable, group term insurance plan
  • Fixed life insurance cover of Rs. 2 lakhs for each member
  • Premium amount will be auto-debited from beneficiary’s savings bank account
  • The plan will be guided by the scheme rules as specified by the GOI

Benefits of Affinity Schemes

Peace of mind

Give members peace of mind knowing that their financial interests will be kept intact in times of adversity

Fosters a strong bond

Develop a strong bond and sense of fraternity with group members and foster an amicable relationship

Create value for group

Help create value for group members and plug gaps in their insurance needs which otherwise leaves them vulnerable to life’s uncertainties

Tips to Choose Affinity Products


  • Customisation on Offer

    The need of each affinity group is different from the other, and therefore it’s vital to check out the level of customisation offered by the insurer for comprehensive protection. ABSLI can super-customise your product as per your needs.

  • Experience and Digital Serving Capabilities

    Go for affinity Insurance schemes from an insurer that has experience in serving the needs of affinity groups and digital capabilities for serving needs of various groups. Backed by high-end technology and quick API integration, ABSLI has a vast experience in curating affinity products for different ecosystems.

  • Claims Settlement Ratio

    Ponder over this key metric before zeroing in on your insurer for affinity products. Choose an insurer with a high claims settlement ratio. ABSLI’s claim settlement ratio for group business for FY19-20 stands at an impressive 99.81%.

  • Affordability

    A key buying metric, the product should be light on your pocket. ABSLI offers cost-effective affinity products that offer comprehensive protection at a relatively low price.


  • ABSLI Accidental Death Rider (UIN 109B004V04)

    Customise group insurance cover for your members and provide them financial protection in the event of permanent disability with ABSLI Accidental Death Rider.

  • ABSLI Accidental Death and Dismemberment Rider (UIN 109B005V04)

    Provide an additional layer of financial protection for your group members in case of any event leading to permanent disability with ABSLI Accidental Death and Dismemberment Rider.

  • ABSLI Critical Illness Plus Rider (UIN 109B009V04)

    One of the most exhaustive critical illness riders in the market, ABSLI Critical Illness Plus Rider offers coverage against 13 critical illnesses.

  • ABSLI Critical Illness Rider (UIN 109B006V04)

    Offer enhanced protection to your group members in case they are diagnosed with any one of the critical illnesses/conditions covered under this rider.

  • ABSLI Group Accelerated Critical Illness Premier Rider (UIN 109B021V03)

    A comprehensive critical illness rider, it offers coverage against eight critical ailments including heart attack, cancer, stroke and kidney failure among others.

  • ABSLI Group Accelerated Terminal Illness Rider (UIN 109B022V03)

    Provide an added layer of financial protection by paying 100% of the sum assured in the event of diagnosis of a terminal illness.

  • ABSLI Group Critical Illness Premier Rider (UIN 109B020V03)

    Gives financial cushion against astronomical costs of treatment of critical ailments including open chest CABG, cancer of specified severity, and major surgery of aorta.

  • ABSLI Total and Permanent Disability Rider (UIN 109B010V04)

    Offers an extra layer of cushion to your group members and protect their financial interests in case of a permanent disability.

  • ABSLI Term Rider (UIN 109B007V04)

    The Rider will customize group insurance cover for your members and provides their families a financial protection in the event of their death.

Please refer to detailed brochures on riders, or visit our website for further details

Frequently Asked Questions

  • What is the meaning of affinity groups?

    Affinity groups are groups that are formed sharing a common interest. They are non-employer employee groups. Dealer associations, industry bodies and professional societies, and even transacting customers,among others, are the members of affinity groups.

  • Who arranges insurance for affinity groups?

    Generally, it’s the president, secretary or the manager of the group who arranges for insurance for affinity groups.

  • What’s the need to buy affinity insurance scheme?

    Though group members don’t share the employer-employee relationship, yet their bond is no less. The success of any group depends on its members and their ability to table and execute new ideas.

    Affinity Schemes are a great way to foster an enduring bond with group members and bring out the best in them by ensuring financial protection to their families and dependents amid untoward incidents, including critical illness or total permanent disability.

Why Choose ABSLI’s Affinity Insurance scheme?

Opt for our affinity insurance offerings because of our:

  • Digital servicing capabilities with quick API integration
  • More than 100 years of legacy with flexible and innovative product structuring
  • Cloud-based insurance SaaS offerings
  • Pan-India presence in over 397 locations



The Trade Logo “Aditya Birla Capital” Displayed Above Is Owned By ADITYA BIRLA MANAGEMENT CORPORATION PRIVATE LIMITED (Trademark Owner) And Used By ADITYA BIRLA SUN LIFE INSURANCE COMPANY LIMITED (ABSLI) under the License.”

ABSLI Group Protection Solution plan, ABSLI Group Income Replacement plan and ABSLI Pradhan Mantri Jeevan Jyoti Bima Yojana ( a group term plan) are underwritten by Aditya Birla Sun Life Insurance Company Limited (ABSLI). This is a non-linked, non-participating group insurance plan. ABSLI reserves the right to recover levies such as GST levied by the authorities on insurance transactions. If there be any additional levies, they too will be recovered from you. For further details please refer to the policy contract. Tax benefits subject to changes in the tax laws. For more details on risk factors terms and conditions, please read the sales brochure carefully before concluding the sale. Please refer the Exclusions Section in the sales brochure for details on Exclusions and the Terms & Conditions.

Registered Office: One World Centre Tower 1, 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013. Call Centre: 1-800-270-7000 www.adityabirlasunlifeinsurance.com IRDAI Reg. No. 109 | CIN: U99999MH2000PLC128110 ADV/11/20-21/1602 UIN: 109N006V06 |UIN: 109N110V01 | UIN: 109G099V01

Rate Your Experience

Had an absolutely wonderful time on our website? Or maybe, it wasn’t so good. Let us know by rating us and giving us your feedback.

How was your experience with us?


How likely are you to recommend us to your friends and family?


Thank you for your feedback! Thank you for your feedback!

Lorem ipsum dolor sit amet